How is today's social media bringing a power shift from the Corporations to the people - Groundswell
Effect phenomena. You cannot ignore the today's social media platform. People gaining energy from other people empower the good commercial brands of goods and services consumed by the collective consumer. It is growing bigger and more powerful and a factor in choosing what you do in the today's
world for the Y people for what they are doing. How should corporations react to this? Here is a video
of Josh Bernoff, vice president and principal analyst at Forrester Research, from Harvard Business Publishing.
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